August 2010 video game sales slumped an unsettling 10 points, a decline led by a softening handheld market and a drop off in demand for Nintendo products. Both Microsoft and Sony managed gains in year-on-year console unit sales, though the Xbox 360 led the PlayStation 3 by over 100,000 units.
“New physical retail sales of hardware, content and accessories saw another decline in August as compared to last year,” said NPD analyst Anita Frazier in a press statement, adding that it reflected the lowest sales for August since 2006.
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