Google bars AdSense publishers from using pop-under ads


Google is shoring up its AdSense policies regarding pop-under and pop-up ads.

On Tuesday, the company said it has clarified the policies around their use, explaining, “We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.”

The basics of the updated policies:

  1. Google ads may not be loaded as pop-ups or pop-unders.
  2. Sites using pop-unders may not carry Google ads on any pages

The gist of the change is that publishers using pop-unders will not be able to monetize their sites with AdSense.

Additionally, AdSense publishers can’t use more than three pop-ups on their sites.




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